CHOISA

The public marketplace of the Purpose Community

Color Palette

Turquoise#08C8C8Main brand

Deep Teal#103B3DHeadings & text

Ocean#087F83Buttons & links

Ice#E9FAF8Light backgrounds

Sunshine#FFD447Achievement accents

Logo

Typography

Heading — Deep Teal, 900 weight

Body text uses Deep Teal (#103B3D) at regular weight. Links render in Ocean (#087F83). Achievement highlights use Sunshine (#FFD447). The overall feel is fresh, clean, and trustworthy — a modern Philippine marketplace.

Buttons

Primary Action Brand Accent Achievement

Usage Rules

Turquoise (#08C8C8) — logo, active nav, hero accents, progress bars.
Deep Teal (#103B3D) — headings, body text, dark surfaces (header, footer).
Ocean (#087F83) — buttons, links, interactive elements.
Ice (#E9FAF8) — card backgrounds, hover states, section alternation.
Sunshine (#FFD447) — achievements, badges, celebrations ONLY.
Never use Purpose Community navy/gold on the Choisa front.